Tag ~marketing tech

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Cordial which personalizes and automates crosschannel messaging campaigns raises 50M

Klaviyo could be the rare startup to defend a latestage 2021 valuation

Can advertising scale in VR

5 ways to seize the opportunities created by recent chaos in ad tech

Yotpo raises 75M for its ecommerce marketing cloud

The truth about SDK integrations and their impact on developers

The death of identity: Knowing your customer in the age of data privacy

4 ways to leverage ROAS to triple lead generation

Where will our data go when cookies disappear

5 cantmiss strategies to break through in a crowded market

The demise of browser cookies could create a Golden Age of digital marketing

How to improve retention growth marketings golden metric

How to land the top spot in Google search with featured snippets in 2021

Seattles Usermind raises 235M as demand for its marketing tech grows

How to Choose the Right CRM Platform for Your Small Business

Pitch Deck Teardown: Qortexs 10M Seed deck

Signpost nabs 52M to help SMBs collect reviews and marketing collateral like bigger rivals

After 30 years Crossing the Chasm is due for a refresh

After talking to marketing leaders for a year heres my advice for CEOs

Move over SEO Profound is helping brands with AI search optimization

How well did Klaviyo Arm and Instacart actually do in their first test on the public markets

One CMOs honest take on the modern chief marketing role

Creative adtech is on the cusp of a revolution and VCs should take note

5 growth marketing predictions for 2022

How Klaviyo used data and nocode to transform owned marketing

Klaviyo could break the unicorn IPO logjam

How to implement an effective chatbot program

ActionIQ nabs 30M led by A16Z to bring big data targeting to marketers

5 advancedish SEO tactics to win in 2021

Marketing Techniques Your Startup Must Master to Succeed

5 companies doing growth marketing right

Even startups on tight budgets can maximize their marketing impact

Me too investing is eating returns

Whats driving the global surge in retail media spending

What to do when customers say yes but VCs say no with Catherine Tabor from Sparkly

Klaviyos strong IPO pricing should give unicorns an idea of what they are worth

Hope and hype: Avoiding ad fraud in the hot connected TV market

Typeform takes 135M to tickle more marketers

Demand Curve: Email marketing tactics that convert subscribers into customers

4 proven approaches to CX strategy that make customers feel loved

Zeta Globals IPO filing uncovers modest growth strong adjusted profitability

How Klaviyo transformed from a lifestyle business into a 415B email titan

The advertising slowdown is dinging Big Tech

Creative ad tech is on the cusp of a revolution and VCs should take note

Never express your use of funds slide as percentages

Seattle startup Ambassador acquires ad platform Humming eyes more deals amid AI shakeout

6point checklist for making sure your sustainability tech pitch is newsworthy

Where top VCs are investing in adtech and martech

Zeta Global acquires commenting service Disqus

Building customerfirst relationships in a privacyfirst world is critical